Book Titles

Inspired
How to Create Tech Products Customer Love

By Marty Cagan

Year Published: 2018
ISBN-13: 978-1-119-38750-3
Categories: Innovation, Products, Technology

100 Quotes Found

Quote Image Quote Page Number

Inspired:

Strong tech companies know they need to ensure consistent product innovation. This means constantly creating new value for their customers and for their business.

13

Inspired:

…at least half the ideas on your roadmap are not going to deliver what you hope.

19

Inspired:

The little secret in product is that engineers are typically the best single source of innovation; yet, they are not even invited to the party in this process.

20

Inspired:

People are always searching for a silver bullet to create products… But there is no silver bullet, and inevitably people figure this out. That’s when the backlash begins.

23

Inspired:

We need to discover the product to be built, and we need to deliver that product to market.

26

Inspired:

The purpose of product discovery is to quickly separate the good ideas from the bad. The output of product delivery is a validated product backlog.

27

Inspired:

…[prototypes are] immensely useful, as they’re all about learning fast and cheap.

28

Inspired:

It’s all about the product team.

32

Inspired:

A product team is a group of people who bring together different specialized skills and responsibilities and feel real ownership for a product…

33

Inspired:

[The product team is] empowered to figure out the best way to meet… objectives, and they are accountable for the results.

34