Book Titles

…if you want to change things, you have to pay close attention to social signals, because they can either guarantee a change effort or doom it.

…behavior is contagious at the individual level… and at the group level…

…rally the support of others who in turn could influence those you hope to sway.

…culture often is the linchpin of successful organizational change.

Every culture, whether national or organizational, is shaped powerfully by its language.

Reinforcement is the secret to getting past the first step of your long journey and on to the second, third, and hundredth steps.

We need to be looking for bright spots – however tiny! – and rewarding them.

…reinforcement does require you to have a clear view of the destination, and it requires you to be savvy enough to reinforce the bright spot behaviors when they happen.

Change isn’t an event; it’s a process.

To lead a process requires persistence.