Book Titles

The obvious isn’t always apparent.

You almost have to make an effort to avoid shopping today.

Today, in some ways, every decision is a new one, and nothing can be taken for granted.

…studies prove that in general, the longer a shopper remains in a store, the more he or she will buy.

…the amount of time a shopper spends in a store depends on how comfortable and enjoyable the experience is.

…the conversion rate is a critically important measure of performance.

The more shopper-employee contacts that take place, the greater the average sale. Talking with an employee has a way of drawing customers in closer.

Across the world we, as a species, like to be recognized, but we also value our privacy.

…waiting time. This… is the single most important factor in customer satisfaction.

…a remarkable example of businessperson ignorance: They often don’t really know who their shoppers are.