Book Titles

People change what they do less because they are given analysis that shifts their thinking than because they are shown a truth that influences their feelings.

Both thinking and feeling are essential… but the heart of change is in the emotions.

A sense of urgency, sometimes developed by very creative means, gets people off the couch, out of a bunker, and ready to move.

Remarkably, smart people undercommunicate or poorly communicate all the time without recognizing their error.

A new culture – group norms and shared values – develops through consistency of successful action over a sufficient period of time.

Successful see-feel-change tactics tend to be clever, not clumsy, and never cynically manipulative.

Video plays better to our brains, hard-wired from thousands of years of evolution to absorb deeply what we see, in particular, but also what we hear and touch.

…in large-scale change, if fear is not converted to a positive urgency, and with some speed, it can become a significant liability, not an asset.

In some situations the constraints and lack of power are overwhelming. Nevertheless, action is possible.

Create evidence you can see, not just words and numbers. Create a dramatic, look-at-this presentation, yet one based on honest facts and no coercion.