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The E-Myth Revisited:
If you know who your customer is – demographics – you can then determine why he buys – psychographics.
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222 |
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The E-Myth Revisited:
Reality only exists in someone’s perceptions, attitudes, beliefs, conclusions… and nowhere else.
‘Find a need and fill it’… should say ‘Find a perceived need and fill it.’
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225 |
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The E-Myth Revisited:
…if your customer doesn’t hear you, he’ll pass you by.
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227 |
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The E-Myth Revisited:
…every extraordinary business knows… that the customer you’ve got is one hell of a lot less expensive to sell to than the customer you don’t have yet.
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232 |
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The E-Myth Revisited:
…your business must be… Alive, growing, committed to keeping a promise no competitor would dare to make.
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233 |
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The E-Myth Revisited:
…the purpose of a system… [is] to free you to do the things you want to do.
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238 |
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The E-Myth Revisited:
Most people think that selling is ‘closing.’ It isn’t. Selling is opening.
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245 |
