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The E-Myth Revisited:
…there is nothing more exciting than a well-conceived game.
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202 |
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The E-Myth Revisited:
Something is missing in our lives. Part of what’s missing is purpose. Values, Worthwhile standards against which our lives can be measured.
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207 |
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The E-Myth Revisited:
We’ve fast become a world of things. And most people are being buried in the profusion.
|
207 |
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The E-Myth Revisited:
What most people need… is a place of community that has purpose, order, and meaning.
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207 |
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The E-Myth Revisited:
Human beings are capable of performing extraordinary acts… The least we should be able to do is run a small business that works.
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208 |
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The E-Myth Revisited:
…systematizing your business need not be a dehumanizing experience, but quite the opposite…
|
210 |
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The E-Myth Revisited:
When it comes to marketing, what you want is unimportant. It’s what your customer wants that matters.
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218 |
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The E-Myth Revisited:
It’s in your customer’s Unconscious Mind where all the action is.
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220 |
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The E-Myth Revisited:
…that’s how buying decisions are made. Irrationally!
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221 |
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The E-Myth Revisited:
Demographics and psychographics are the two essential pillars supporting a successful marketing program.
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222 |
