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The E-Myth Revisited:
…there is ultimately only one reason to create a business of your own, and that is to sell it!
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152 |
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The E-Myth Revisited:
The product is what your customer feels as he walks out of your business. What he feels about your business, not what he feels about the commodity.
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155 |
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The E-Myth Revisited:
The truth is, nobody’s interested in the commodity. People buy feelings.
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155 |
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The E-Myth Revisited:
…as the world becomes more and more complex, and the commodities more varied, the feelings we want become more urgent, less rational, more unconscious.
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155 |
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The E-Myth Revisited:
Psychographics is the science of perceived marketplace reality. It tells you why your customer buys.
|
155 |
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The E-Myth Revisited:
If everybody’s doing everything, then who’s accountable for anything?
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169 |
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The E-Myth Revisited:
…it’s critical… that you’re able to separate yourself from the roles you need to play.
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185 |
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The E-Myth Revisited:
There is no such thing as undesirable work… only people who see certain kinds of work as undesirable.
|
200 |
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The E-Myth Revisited:
…the customer is not always right, but whether he is or not, it is our job to make him feel that way.
|
201 |
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The E-Myth Revisited:
…a business is like a martial arts practice hall, a dojo, a place you go to practice being the best you can be.
|
201 |
