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To Sell is Human:
We often understand something better when we see it in comparison with something else than when we see it in isolation.
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134 |
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To Sell is Human:
Framing people’s options in a way that restricts their choices can help them see those choices more clearly instead of overwhelming them.
|
136 |
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To Sell is Human:
…framing a sale in experiential terms is more likely to lead to satisfied customers and repeat business.
|
137 |
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To Sell is Human:
Experiences… give us something to talk about and stories to tell, which can help us connect with others and deepen our own identities, both of which boost satisfaction.
|
137 |
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To Sell is Human:
Being honest about the existence of a small blemish can enhance your offering’s true beauty.
|
140 |
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To Sell is Human:
People often find potential more interesting than accomplishment because it’s more uncertain, the researchers argue.
|
141 |
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To Sell is Human:
…next time you’re selling yourself, don’t fixate only on what you achieved yesterday. Also emphasize the promise of what you could accomplish tomorrow.
|
141 |
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To Sell is Human:
Clarity on how to think without clarity on how to act can leave people unmoved.
|
142 |
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To Sell is Human:
…when people summon their own reasons for believing something, they endorse the belief more strongly and become more likely to act on it.
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163 |
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To Sell is Human:
Listening without some degree of intimacy isn’t really listening. It’s passive and transactional rather than active and engaged.
|
191 |
