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Heart, Smarts, Guts, and Luck:
As the best companies evolve, they continually improve, enhance, and tweak even the tiniest details that make up their purpose.
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024 |

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Heart, Smarts, Guts, and Luck:
…people can accept the trade-off of hard work when it is on behalf of something they care about, something that makes a difference to them personally and to the rest of society.
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026 |

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Heart, Smarts, Guts, and Luck:
Entrepreneurial ardor – the fire in the belly – is both exhilarating and contagious.
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026 |

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Heart, Smarts, Guts, and Luck:
In terms of picking a realistic, practical, and smart starting point… think big but be willing and open to starting small.
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029 |

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Heart, Smarts, Guts, and Luck:
…unless you inject and impose a higher sense of purpose, your efforts will lack soul and be less likely to succeed.
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033 |

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Heart, Smarts, Guts, and Luck:
Purpose and passion are the foundation of Heart, and in some respects, the foundation of a business.
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033 |

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Heart, Smarts, Guts, and Luck:
To have purpose means giving individuals a product or service that is worth caring for and that has a clear why, or reason for being.
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033 |

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Heart, Smarts, Guts, and Luck:
To trust what you re feeling, to know it makes up the real Heart of you and your business, you need an unbreakable connection and consistency between what you do and your underlying principles and values.
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034 |

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Heart, Smarts, Guts, and Luck:
Businesses that can create a soulful cultural movement among their employees are rare, yet those who can have a remarkable advantage they should celebrate and preserve.
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035 |

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Heart, Smarts, Guts, and Luck:
…by casting aside fear and self-doubt to start and lead something with genuine vision and a clear Heart-driven purpose, you have taken the first toward creating a lasting business.
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036 |