|
|
Tribes:
Change is frightening, and to many people who would be leaders, it seems more of a threat than a promise.
|
014 |
|
|
Tribes:
Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.
|
016 |
|
|
Tribes:
The rush from stability is a huge opportunity for you.
|
017 |
|
|
Tribes:
Leaders… don’t care very much for organizational structure or the official blessing of whatever factory they work for. They use passion and ideas to lead people, as opposed to using threats and bureaucracy to manage them.
|
022 |
|
|
Tribes:
The new tools and technologies available to groups are transforming what it means to think of tribal communication. Smart leaders are grabbing those tools and putting them to work.
|
025 |
|
|
Tribes:
The better you do, the better you do. Connections lead to connections. Great ideas spread.
|
027 |
|
|
Tribes:
…the market has demonstrated that ideas that spread win, and the ideas that are spreading are the remarkable ones.
|
031 |
|
|
Tribes:
Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.
|
034 |
|
|
Tribes:
The essential lesson is that every day it gets easier to tighten the relationship you have with the people who choose to follow you.
|
035 |
|
|
Tribes:
…you [have] everything you need to build something far bigger than yourself. The people around you realize this, and they are ready to follow if you’re ready to lead.
|
037 |
