|
|
Ditch the Pitch:
Use the start of a conversation to get you and your customer in sync, not worrying about whether you are communicating a perfect story, beginning to end.
|
087 |
|
|
Ditch the Pitch:
You should always shift your agenda to your customer’s requests if you can.
|
088 |
|
|
Ditch the Pitch:
It is tempting to fight your customer’s truth, denying it, arguing against it, resisting it, but that won’t get you anywhere.
|
089 |
|
|
Ditch the Pitch:
When creative ideas first see the light of day, they are usually rough likenesses of their eventual selves. Great ideas are developed through a series of iterations.
|
114 |
|
|
Ditch the Pitch:
One of the great ironies of human communication is that words can get in the way of effective communication.
|
119 |
|
|
Ditch the Pitch:
…resist at all times the temptation to say anything as long as a sentence the same way twice. Rephrase it. Reword it. Recast it. Rewrite it. Redo it. There are may ways to say the same thing.
|
134 |
