|
|
Ditch the Pitch:
A good persuader learns to be comfortable in her own skin, putting self-doubt and self-criticism aside.
|
050 |
|
|
Ditch the Pitch:
Getting a sense of your customer’s personality, motivations, and characteristics can provide you with some of the most valuable input you can find for improvising a persuasive conversation.
|
056 |
|
|
Ditch the Pitch:
Communicate who you are before you try to communicate what you want to sell.
|
059 |
|
|
Ditch the Pitch:
Long before telling your customer about what you are offering him you want your customer to understand who you are.
|
059 |
|
|
Ditch the Pitch:
What your customers feels about his relationship with you will form the foundation of how he views your product and service offerings.
|
064 |
|
|
Ditch the Pitch:
Your goal, at every moment, is to advance the conversation, and at the same time advance your relationship.
|
070 |
|
|
Ditch the Pitch:
If you deny what your customer brings into the conversation, you risk shutting the conversation down.
|
071 |
|
|
Ditch the Pitch:
You never want to force your customer to go in a direction she does not want to go in. You want to create a flowing persuasive conversation, in which you and your customer are moving together, not in opposition.
|
071 |
|
|
Ditch the Pitch:
You’ll stress yourself out if you worry that everything you or your customers says must be the perfect thing to say.
|
079 |
|
|
Ditch the Pitch:
Don’t get hung up on saying the ‘right’ thing at points in a persuasive conversation. There is no right or wrong, only possibilities and choices.
|
080 |
