Book Titles

Ditch the Pitch
The Art of Improvised Persuasion

By Steve Yastrow

Year Published: 2014
ISBN-13: 978-1590791264
Categories: Buying, Persuasion, Selling

26 Quotes Found

Quote Image Quote Page Number

Ditch the Pitch:

There’s nothing more obvious than an overt sales pitch. And there is nothing more likely to awaken a customer’s defenses.

005

Ditch the Pitch:

Most successful selling and persuasion isn’t about convincing. It’s about diagnosing.

009

Ditch the Pitch:

To earn the right to be heard, it is important to jump into your customer’s world.

013

Ditch the Pitch:

If you believe that you must earn the right to be heard during every moment you interact with customers, you will increase the chances that you actually will be heard.

014

Ditch the Pitch:

The key to being quick on your feet isn’t in your feet, or on your lips. It’s in your eyes and ears.

039

Ditch the Pitch:

Every moment you are talking during a persuasive conversation is a moment you are not listening to your customer. You are listening to yourself.

045

Ditch the Pitch:

When you say less in a conversation, you will be more alert and will be able to detect hidden layers of meaning that lie beneath the words.

046

Ditch the Pitch:

Customers don’t always tell you exactly what they are thinking. Sometimes they don’t want to share everything; sometimes they aren’t even aware of everything they are thinking and feeling.

046

Ditch the Pitch:

…if you overanalyze, you won’t notice or be able to collect input from your surroundings.

048

Ditch the Pitch:

Whether it is you, your customer, or a colleague, assess without judgment or you may end up as the one being judged.

049