|
|
Predictably Irrational:
…most people don’t know what they want unless they see it in context.
|
003 |
|
|
Predictably Irrational:
…we are always looking at the things around us in relation to others. We can’t help it.
|
007 |
|
|
Predictably Irrational:
Relativity helps us make decisions in life. But it can also make us downright miserable. Why? Because jealousy and envy spring from comparing our lot in life with that of others.
|
015 |
|
|
Predictably Irrational:
…the more we have, the more we want. And the only cure is to break the cycle of relativity.
|
021 |
|
|
Predictably Irrational:
…anchors have an enduring effect for present prices as well as for future prices.
|
035 |
|
|
Predictably Irrational:
With everything you do, in fact, you should train yourself to question your repeated behaviors.
|
044 |
|
|
Predictably Irrational:
…the power of the first decision can have such a long-lasting effect that it will percolate into our future decisions for years to come.
|
044 |
|
|
Predictably Irrational:
…consumers don’t in fact have a good handle on their own preferences and the prices they are willing to pay for different goods and experiences.
|
045 |
|
|
Predictably Irrational:
…the sensitivity we show to price changes might in fact be largely a result of our memory for the prices we have paid in the past…
|
046 |
|
|
Predictably Irrational:
Zero is an emotional hot button – a source of irrational excitement.
|
049 |
