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The Art of the Start 2.0:
When customers want to help you, you should rejoice, not refuse them… Evangelists will be your best salespeople.
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203 |
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The Art of the Start 2.0:
The goal of recruiting evangelists is to build a community around your product.
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203 |
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The Art of the Start 2.0:
If evangelists have signed up for your cause, it’s your obligation to make good use of them.
|
204 |
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The Art of the Start 2.0:
Don’t be picky about how evangelists help you. Let them help in any way they can.
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204 |
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The Art of the Start 2.0:
…if you want to succeed as an evangelist and CEO, you must learn how to make speeches.
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207 |
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The Art of the Start 2.0:
…the goal of a speech is to entertain. If people are entertained, you can also slip in a few nuggets of information. But if your speech is dull, no amount of information will make it great.
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208 |
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The Art of the Start 2.0:
Good speakers are good storytellers; great speakers tell stories that support their message.
|
209 |
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The Art of the Start 2.0:
The funnier you are, the more people will think you’re smart because it takes intelligence to be funny.
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211 |
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The Art of the Start 2.0:
Almost anyone, short of a psychopath, can be an evangelist for a product that moves her soul.
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213 |
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The Art of the Start 2.0:
What’s more important than planning is grinding – that is, working long and hard and experimenting.
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215 |
