Book Titles

…people will stick by products that aren’t the latest and greatest if they’re well supported.

The right way to treat customers is to do what’s right for them, not adhere to rules, so put your customers in control and let your employees do the right thing.

Instead of having employees review numbers and charts depicting the state of customer satisfaction, get them to spend a few hours in support – that drives home the message.

Support should be a heralded and celebrated group – not an unavoidable part of overhead.