Book Titles

…when people believe in the product, they will help you succeed through credible, continuous, and cost-effective proselytization.

The difference between evangelists and most people is that evangelists have the best interests of others at heart. They believe in their product so much that they want others to use it too.

No matter who buys your product, targeting young people forces you to build a human brand.

Positioning is more powerful when it’s personal, because it’s easier for potential customers to imagine how a product fills a need.

It’s much easier to evangelize people you already know – or, more accurately, people who already know you. The process of building such social connections is called schmoozing.

Schmoozing is a contact sport. You can’t do it from the office, so force yourself to attend trade shows, conventions, seminars, conferences, and cocktail receptions.

Good schmoozers don’t dominate conversations. They initiate with interesting questions and then listen. No one is more fascinating than a good listener.

Few people ever follow up, so the ones who do can distinguish themselves as worth knowing.

If you can talk only about your job, you’re a boring person. Good schmoozers are passionate about multiple and diverse interests.

The starting point is to ask your customers for assistance. Tell them you want to achieve critical mass and you need their help to spread the word.