Book Titles

Search intent data reveals much about a person’s thoughts and intentions, and when you carefully sift through it, you find a window into what they really want.

A good website holds the viewer’s attention, and the best measure of her attention is how long a single page engages her.

A website that builds traffic by word of mouth, or by its content being picked up an linked out from other sites, can be assumed to have more integrity and inherent interest than a site that pays its way to the No. 1 position in search results.

…have you had enough of the numbers? They are important, and should neither be ignored nor blithely accepted.

The best interactive design starts by facilitating intuitive navigation within the site itself. The less a visitation has to think about her next click, and the one after that, the better.

The goal is a seamless experience that’s enjoyable – you want a visitor to think well of your brand and return often to the site. That much is a given.

A good website doesn’t draw attention to itself but rather serves as a hub, delivering the user to all of the components of your brand’s digital ecosystem.

The sum of a brand’s digital parts, including its website, should be greater than the whole.

…the keyword of all keywords… for any vision of media in the digital world that really wants to connect intent and content, marketers and consumers, prose and passion: intimacy.

We know that when an ad is delivered in real time to a person, they are twice as likely to interact with it.