Book Titles

[Retailers]… Use mobile to get people to the store, motivate them once they’re there, satisfy them after the purchase, and keep them happy with customer service.

To make mobility happen, the mantra is ‘mobile first’.

…it is important to understand that it is always more difficult to go mobile first than just adapting non-mobile content to fit.

…when building a complete content strategy, it is a minimal requirement to have content optimized for mobile.

Mobile first should always try to localize the content and make the content useful based on a variety of available data points.

Mobile devices are intimate companions, and like all such companions, we are willing to tell them a lot about ourselves.

…start with a pencil and let the technology follow. Lo-fi first, hi-fi later.

Mobile can extend a product beyond its physical dimensions by integration a real world and mobile experience.

It has become simply unarguable that most retailers must do business in both the physical and digital worlds. Giving consumers different experiences in each is hardly to be recommended.

…commerce is where you are at any given moment when you decide to search, shop, compare, or buy. Commerce is everywhere, all the time. It is continuous.