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Ogilvy on Advertising in the Digital Age:
There is a failure to understand that in digital video you seek fans, you don’t buy audiences.
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146 |
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Ogilvy on Advertising in the Digital Age:
…this is one of the biggest ‘ands’ of the Age of And: the convergence between creativity and technology makes for a transformative sweet spot.
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150 |
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Ogilvy on Advertising in the Digital Age:
Code is everywhere. Code, as much as electricity itself, powers the electric grid that keeps our society operating. It also runs like an underground river through every system in our lives.
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150 |
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Ogilvy on Advertising in the Digital Age:
…even our most tech-oriented developers must build to enhance, rather than impede, creative application.
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151 |
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Ogilvy on Advertising in the Digital Age:
UX is as much a philosophy as it is a practice, and in many respects, it is everyone’s job…
|
154 |
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Ogilvy on Advertising in the Digital Age:
…UX is a critical part of the fabric of advertising in the digital age. User experience is often the differentiator for a brand.
|
154 |
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Ogilvy on Advertising in the Digital Age:
…the UX designer sits at the intersection of customer needs, business needs, and the feasibility of meeting them on any given project.
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154 |
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Ogilvy on Advertising in the Digital Age:
Anyone… can become influential, and they often do not identify as topic enthusiasts.
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171 |
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Ogilvy on Advertising in the Digital Age:
As more users connect, more connection and data points develop and the demand for more services increases. The only limitations are infrastructure, reach and bandwidth; and regulations.
|
174 |
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Ogilvy on Advertising in the Digital Age:
Done right, mobility can be transformative – indeed, disruptive. It is driving a change in bricks and mortar. Your device is constantly with you.
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176 |
