Quotes

Give and Take, Page 139

Asking questions is a form of powerless communication that givers adopt naturally. Questions work especially well when the audience is already skeptical…

Absolute Value, Page 139

Marketers should not lose sight of their ultimate goal, which is to stimulate genuine consumer content that will help consumers evaluate their likely experience with a product.

Priceless, Page 139

…the unspoken truth is, all we know are relative valuations. We are ratio wise and price foolish.

Tiny Habits, Page 139

Celebration is the best way to create a positive feeling that wires in your new habits.

So Good They Can’t Ignore You, Page 139

When deciding whether to follow an appealing pursuit that will introduce more control into your work life, seek evidence of whether people are willing to pay for it. If you find this evidence, continue. If not, move on.

Heart, Smarts, Guts, and Luck, Page 139

The most successful scalers respect the past while focusing on the future.

The 5 Levels of Leadership, Page 139

…anyone who can produce has a chance to influence people at a higher level.

When, Page 139

Doing a few important things well is far more likely to propel you out of the slump than a dozen half-assed and half-finished projects are.

Distracted, Page 139

…we aren’t the all-seeing species that we think. Perception of all kinds is really a construct and so only a rough and incomplete snapshot of the world.

The Peter Principle, Page 139

Educational certificates, diplomas and degrees are losing their value as measures of competence.