Quotes

Only the Paranoid Survive, Page 117

…when dealing with emerging trends, you may very well have to go against rational extrapolation of data and rely instead on anecdotal observations and your instincts.

Amp It Up, Page 117

We can theorize all we want, but ultimately, we all learn best by doing.

How, Page 117

Though companies desperately want employees to keep their heads in the game, it turns out that generally they do a terrible job at creating the conditions necessary for employees to do so.

Ogilvy on Advertising in the Digital Age, Page 117

…archetypes are a convenient starting point from which to build a more meaningful discussion about a brand’s story, behavior and role in the world.

Something Really New, Page 117

The world economy is rapidly changing from one that produces hard goods to one that produces digital goods as well as services of all sorts.

Drive, Page 117

…a study… in the United States found that the desire for intellectual challenge – that is, the urge to master something new and engaging – was the best predictor of productivity.

Measure What Matters, Page 117

…the simple act of writing down a goal increases your chances of reaching it.

When, Page 117

Haunted by the specter of death, middle-aged people either succumb to its inevitability or radically redirect their course to avoid reckoning with it.

Atomic Habits, Page 117

Our friends and family provide a sort of invisible peer pressure that pulls us in their direction.

Inspired, Page 117

It is management’s responsibility to provide each product team with the specific business objectives they need to tackle.