Quotes

16056 Quotes Found


Switch, Page 113

Why can’t we simply think our way into new behavior? The answer is that, in some cases, we really can’t trust our own thinking.


How, Page 113

…learning to reduce the distractions that take your mind out of the game can make you a step quicker than your competitor, make you more focused, and help you to use your energies more productively.


Zero to One, Page 113

As a general rule, everyone you involve with your company should be involved full-time… you’re either on the bus or off the bus.


Ogilvy on Advertising in the Digital Age, Page 113

There are two new roles that advertising ideas play in the digital age… 1) they have become systems of management, and 2) they are connectors to others ideas, in other disciplines, which are undergoing redefinition.


Overwhelmed, Page 113

Researchers have found that parents with stable child care are less stressed, better at coping, and more satisfied with their jobs.


Give and Take, Page 113

When an investment doesn’t pay off, even if the expected value is negative, we invest more.


Getting to Yes, Page 113

…use questions instead of statements… Questions allow the other side to get their points across and let you understand them.


Decisive, Page 113

…when our predictions and opinions clash with the universe’s averages, the universe usually wins.


Zero to One, Page 113

A company does better the less it pays the CEO – that’s one of the single clearest patterns…


Ogilvy on Advertising in the Digital Age, Page 113

More than developing an identity or creating an advertisement, brands are a tool to shape business – not something to build to, but something to build from.