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Whenever you can put something into simpler terms, you increase the odds that people will actually do that thing.
Before new products can be sold successfully to the mass market, they have to be sold to early adopters. These people are a special breed of customer.
…[we should] pass on our lessons to others so they don’t need to relearn everything we have learned.
Keep your social and conference and event calendar full… you must work hard to remain visible and active among your ever-budding network of friends and contacts.
When we make a statement, whether it’s public or just to ourselves, we tend to want to be consistent with that statement.









