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…the sunk cost effect… [is] a systematic cognitive error in which people take into account money, time, effort, or any other resources they have previously sunk into an endeavor when making decisions about whether to continue and spend more.
The goal of… early contact with customers is not to gain definitive answers. Instead, it is to clarify at a basic, coarse level that we understand our potential customer and what problems they have.
The cure [to dependencies] is lateral, cross-functional connectivity, peer-to-peer and team-to-team.
…just because people can perform a job well doesn’t mean they ought to help manage it.
In decisions about whether to move forward, they do take into account what they’ve already spent. They do this because they irrationally think that the only way to recover or justify the costs is if they continue on.
…we cannot expect growth or improvement in any dimension of our lives without intentionally and regularly challenging our current capacity.
For a given amount of material, learning is most efficient in the long run when it is really inefficient in the short run.
The power of a religious belief is not easily rivaled, but the mission of a domain – the sense of calling for a profession – can play an analogous role.









