Quotes

Getting to Yes, Page 89

Agree first on principles. Before even considering possible terms, you may want to agree on the standard or standards to apply.

The Infinite Game, Page 089

In both the place we choose to live and the place we choose to make a living, we should feel like we are working to advance something bigger than ourselves.

How, Page 89

Human conduct is more complicated than what the language of law can describe.

Amp It Up, Page 089

If you say you have somebody’s back, then do. Words have consequences. People trust a straight shooter.

Sooner Safer Happier, Page 089

People in the pressurized middle have a very important role, and that role is no longer command and control or detailed order-giver.

Ogilvy on Advertising in the Digital Age, Page 089

Under an editor’s hand, knowledge brings a competitive edge. It expounds and justifies a point of view or positioning. But not just as a white paper, but rather as a dynamic program.

Sooner Safer Happier, Page 089

If members of a leadership team are not prepared to adopt the principles and practices that they expect their followers to adopt, success will be limited.

What Got You Here Won’t Get You There, Page 89

…that’s the chilling effect of not saying thank you. You create a problem where none should exist.

Ogilvy on Advertising in the Digital Age, Page 089

When a brand delivers truth, it earns credibility, and with credibility comes consumer trust.

Stumbling on Happiness, Page 089

We tend to forget that our brains are talented forgers, weaving a tapestry of memory and perception whose detail is so compelling that its inauthenticity is rarely detected.