Quotes

Ogilvy on Advertising in the Digital Age, Page 062

…[a] company’s inability to consistently deliver on its promise… undermine[s] the integrity of its brand positioning.

No Hard Feelings, Page 062

…boredom can motivate us by signaling that a more rewarding activity might exist.

Switch, Page 62

If you’re leading a change effort, you need to remove the ambiguity from your vision of change.

Feel the Fear… and Do It Anyway, Page 62

There is an automatic assumption that negative is realistic and positive is unrealistic. Upon inspection, this is pure madness.

Winners Never Cheat, Page 62

The chance of making mistakes increases dramatically with leadership, no matter its nature or level, but never having failed is never having led.

It’s the Manager, Page 62

To effectively develop competencies, first understand who each person is and what their natural tendencies are. Then position them to maximize the time they spend using their strengths to improve competencies.

The Power of Habit, Page 62

Almost any habit can be transformed if the cue and the reward stay the same.

Why We Buy, Page 062

To say whether a sign or any in-store media works or not, there’s only one way to assess it – in place.

Drive, Page 62

We have TPS reports to fill out and boring e-mail to answer and all manner of drudge work that doesn’t necessarily fire our soul.

First, Break All The Rules, Page 62

Healthy companies need strong bonds to develop between each manager and each employee.