Quotes

From Paycheck to Purpose, Page 39

The simple but powerful process of ‘clarify and verify’ is what allows you to avoid analysis paralysis and keep moving forward.

Working Identity, Page 039

Only by testing do we learn what is really appealing and feasible – and, in the process, create our own opportunities.

The Lean Startup, Page 39

…delay prevents many startups from getting the feedback they need.

Seductive Interaction Design, Page 039

…studies reveal the universal aesthetic associations we make go way beyond cultural or social norms.

Think Again, Page 39

The less intelligent we are in a particular domain, the more we seem to overestimate our actual intelligence in that domain.

The Enthusiastic Employee, Page 39

Most people enter a new organization and job with enthusiasm, eager to work, to contribute, to feel proud of their and their organizations.

How Big Things Get Done, Page 039

…the public is likely to be swayed by sunk costs, so sticking with a fallacy is politically safer than making a logical decision.

Why We Buy, Page 039

There are certain physical and anatomical abilities, tendencies, limitations and needs common to all people, and the retail environment must be tailored to these characteristics.

Denial, Page 039

Denial… does not change reality. It simply makes reality tougher to deal with.

Accelerate, Page 39

…building momentum: the most important step here is to create and communicate wins from the very start.