Quotes

Management, Page 023

Every enterprise requires commitment to common goals and shared values. Without such commitment, there is no enterprise. There is only a mob.

Hooked, Page 23

…old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.

Influencer, Page 023

If you want to measure to influence behavior, it must be refreshed frequently.

A Sense of Urgency, Page 23

Anxiety and anger drive behavior that can be energetic – which is why people mistake false for true urgency.

ReWork, Page 023

Don’t be insecure about aiming to be a small business. Anyone who runs a business that’s sustainable and profitable, whether it’s big or small, should be proud.

Focus, Page 23

To get the disengaged workers any nearer the focused range demands upping their motivation and enthusiasm, evoking a sense of purpose, and adding a dollop of pleasure.

The Element, Page 23

Finding and developing our creative strengths is an essential part of becoming who we really are.

Hooked, Page 23

…products that require a high degree of behavior change are doomed to fail even if the benefits of using the new product are clear and substantial.

Influencer, Page 023

Measurement is an integral part of the change effort, and done correctly, it informs and drives behavior.

Making the Case, Page 023

Just because something isn’t already established doesn’t mean you can’t pursue it, accomplish it, and blaze a path for others while doing it.