Quotes

Zero to One, Page 23

Creating value is not enough – you also need to capture some of the value you create.

Brain Rules, Page 023

One of the greatest predictors of successful aging, they found, is the presence or absence of a sedentary lifestyle.

Average is Over, Page 23

At some point it is hard to sell more physical stuff to high earners, yet there is usually just a bit more room to make them feel better.

Brain Rules, Page 024

A lifetime of exercise results in a sometimes astonishing elevation in cognitive performance, compared with those who are sedentary.

Think Again, Page 24

…recent experiments suggest that the smarter you are, the more you might struggle to update your beliefs.

Mistakes Were Made (but not by me), Page 024

So powerful is the need for consonance that when people are forced to look at disconfirming evidence, they will find a way to criticize, distort, or dismiss it so that they can maintain or even strengthen their existing belief.

The Quarter-Life Breakthrough, Page 024

The most significant moment of a breakthrough is beginning to listen to the voice within.

How to Become a Rainmaker, Page 24

Always show the customer the money. Always dollarize. Quantify the customer’s return on his investment in your product. Calculate the financial consequences… of going without your solution.

Average is Over, Page 24

…when income and wealth disparities are pronounced, everyone who isn’t at the very top will be scrambling for the attention of those who are.

It Doesn’t Have to Be Crazy at Work, Page 024

…let’s face it: Goals are fake. Nearly all of them are artificial targets set for the sake of setting targets.