Quotes

Ogilvy on Advertising in the Digital Age, Page 154

…the UX designer sits at the intersection of customer needs, business needs, and the feasibility of meeting them on any given project.

Managing Up, Page 154

Competent people focus on and get results. Incompetents don’t.

Leading the Unleadable, Page 154

If failure is not dealt with in the proper way, it often leads to many of the worst traits from the taxonomy of trouble.

The Progress Paradox, Page 154

Any free-market system inevitably will have unequal results because individuals have unequal talents, exert unequal effort, and experience unequal luck.

Courage is Calling, Page 154

Nihilism is for losers.

The E-Myth Revisited, Page 155

Psychographics is the science of perceived marketplace reality. It tells you why your customer buys.

Getting Things Done, Page 155

The primary reason for organizing is to reduce cognitive load – i.e. to eliminate the need to constantly be thinking, ‘What do I need to do about this?’

Managing Up, Page 155

Fear of failure can be paralyzing. People who are terrified to make mistakes, fail, or look bad are prone to the path of least resistance.

The Heart of Change, Page 155

Everyone engaged in a big effort to change… should probably have a banner… that says ‘Dying will not help.’

Give and Take, Page 155

Success involves more than just capitalizing on the strengths of giving; it also…