 |
…people will be more likely to override the default if the outcome is obviously bad and the cost of opting out is low.
|
110 |
 |
Active choosing has the advantage of overcoming inertia, inattention, and procrastination; choice architects can find out what people actually prefer, without having to guess.
|
111 |
 |
People work to counteract their own self-control problems, often by redesigning the architecture within which they make choices…
|
121 |
 |
Structuring choice sometimes means helping people to learn, so they can later make better choices on their own.
|
124 |
 |
Whenever we can make some activity seem like play, pique our curiosity, or build excitement or anticipation, we will find that people are not only willing to undertake that activity; they may be willing to pay for the opportunity!
|
133 |
 |
Millions of dead people have shown us their preference to die rather than forgive.
|
005 |
 |
People are, by and large, selfish and weak. The rare few you can depend upon are, well, rare and few.
|
020 |
 |
In isolation, people work themselves up into fits of vengeful rage. They make bad, impulsive decisions because they read situations incorrectly.
|
076 |
 |
…the people who are the healthiest and happiest resort to the mature defenses in dealing with stress.
|
208 |
 |
…most people don’t know what they want unless they see it in context.
|
003 |
