 |
When teased with a small bit of interesting information, people want to know more.
|
006 |
 |
We rarely notice… aesthetic choices, except when people get them wrong.
|
019 |
 |
Perhaps more than any other visual element, faces carry with them associations (some positive and some negative) and can influence our perceptions and behavior in interesting ways.
|
049 |
 |
While there’s an argument to be made for utilitarian experiences, a tool that works isn’t necessarily a tool that people will use.
|
054 |
 |
Whenever you can put something into simpler terms, you increase the odds that people will actually do that thing.
|
094 |
 |
Effective visuals, from icons to infographics, can help people make sense of information much more quickly and with less potential for errors.
|
112 |
 |
…good games bring joy to people’s lives.
|
148 |
 |
People infer special value in something that has limited availability. This is true in dating, commerce, gaming, and other fields.
|
169 |
 |
Anytime you attach a measure to something, you’ve laid the groundwork for people to create all kinds of games, good and bad.
|
181 |
 |
…to motivate you have to arouse people emotionally through stories, play, humor, and other means…
|
206 |
