 |
How do we get people to care about our ideas? We make them feel something.
|
017 |
 |
We are wired to feel things for people, not for abstractions.
|
018 |
 |
…opaque, abstract missions don’t captivate and inspire people.
|
020 |
 |
When people know the desired destination, they’re free to improvise, as needed, in arriving there.
|
027 |
 |
…psychologists have found that people can be driven to irrational decisions by too much complexity and uncertainty.
|
034 |
 |
Core messages help people avoid bad choices by reminding them of what’s important.
|
037 |
 |
Making people commit to a prediction can help prevent overconfidence.
|
088 |
 |
When people think analytically, they’re less likely to think emotionally.
|
167 |
 |
People tend to overuse any idea or concept that delivers an emotional kick.
|
173 |
 |
The most basic way to make people care is to form an association between something they don’t yet care about and something they do care about.
|
173 |
