 |
…change is easy when it is enjoyable.
|
193 |
 |
The mere act of tracking a behavior can spark the urge to change it.
|
197 |
 |
If you’re going to rely on punishment to change behavior, then the strength of the punishment must match the relative strength of the behavior it is trying to correct.
|
207 |
 |
Behavior only shifts if the punishment is painful enough and reliably enforced.
|
207 |
 |
Even if you’ve tested design artifacts along the way, it’s a good idea to test your actual MVP once it’s built. Changes often occur between the design and development phases.
|
107 |
 |
When you change one of your main hypotheses, it’s called a pivot. A pivot is larger in magnitude than the change you normally see as you iterate… it means a significant change in direction.
|
176 |
 |
…products that require a high degree of behavior change are doomed to fail even if the benefits of using the new product are clear and substantial.
|
23 |
 |
The fact is that successfully changing long-term user habits is exceptionally rare.
|
25 |
 |
Companies that succeed in building a habit-forming business are often associated with game-changing, wildly successful innovation.
|
25 |
 |
To change behavior, products must ensure the users feel in control. People must want to use the service, not feel they have to.
|
125 |
