 |
Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
|
35 |
 |
Unfortunately, ‘learning’ is the oldest excuse in the book for a failure of execution. It’s what managers fall back on when they fail to achieve the results we promised.
|
37 |
 |
…the way forward is to learn to see every startup in any industry as a grand experiment.
|
55 |
 |
In the Lean Startup model, every product, every feature, every marketing campaign… is understood to be an experiment designed to achieve validated learning.
|
55 |
 |
The goal of every startup experiment is to discover how to build a sustainable business around that vision.
|
57 |
 |
Even when experiments produce a negative result, those failures prove instructive and can influence the strategy.
|
63 |
 |
…even the seasoned managers and executives at the world’s best-run companies struggle to consistently develop and launch innovative new products.
|
72 |
 |
Deciding exactly how complex an MVP needs to be cannot be done formulaically. It requires judgment.
|
95 |
 |
…startups have the advantage of being obscure, having a pathetically small number of customers, and not having much exposure… use these advantages to experiment…
|
112 |
 |
You have to commit to a locked-in agreement – ahead of time – that no matter what comes of testing the MVP, you will not give up hope.
|
112 |
