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…the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.
|
20 |
 |
…in general management, a failure to deliver results is due to either a failure to plan adequately or a failure to execute properly.
|
24 |
 |
Most tools from general management are not designed to flourish in the harsh soil of extreme uncertainty in which startups thrive.
|
29 |
 |
Innovation is a bottoms-up, decentralized, and unpredictable thing, but that does not mean it cannot be managed… but [it] requires a new management discipline…
|
31 |
 |
…cultivating entrepreneurship is the responsibility of senior management.
|
31 |
 |
The amount of time a company can count on holding on to market leadership… creates an imperative for even the most entrenched companies to invest in innovation.
|
34 |
 |
Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
|
35 |
 |
Unfortunately, ‘learning’ is the oldest excuse in the book for a failure of execution. It’s what managers fall back on when they fail to achieve the results we promised.
|
37 |
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…the way forward is to learn to see every startup in any industry as a grand experiment.
|
55 |
 |
In the Lean Startup model, every product, every feature, every marketing campaign… is understood to be an experiment designed to achieve validated learning.
|
55 |
