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Asking customers about their interests or about the problems they are seeking solutions for immediately creates a sense of commitment…

…you want to tread lightly with triggers, experimenting with great care.

…retention is generally the deciding factor in achieving strong profitability, for any kind of company.

…no company… can simply assume that customers will continue to be actively engaged.

Any kind of company can, and should, work to keep increasing the value it’s delivering to customers and their level of engagement over time.

One general rule that holds true across most product types is that improving the perceived value of the rewards leads to greater retention.

…once pricing is set, it should not be checked off the list and never revisited. Like all other growth levers… pricing should be continually experimented with.

…teams should experiment with a product option that is priced to help customers better understand the relative value of the items and plans you hope to sell.

…today’s hypercompetitive business environment assures that if you stall, you will fall.

Teams that aren’t constantly innovating, that aren’t continuously diving into customer data and surveying, and that aren’t rapidly experimenting and producing results are not long for the world.