 |
Without clear and forceful commitment from leadership, growth teams will find themselves battling bureaucracy, turf wars, inefficiency, and inertia.
|
047 |
 |
Once people see the power of the data-driven approach to experimentation – and the growth ideas that come out of it – enthusiasm for the process tends to be infectious.
|
056 |
 |
…all the rapid experimentation in the world won’t ignite lasting growth if the product isn’t loved by the people who use it.
|
057 |
 |
One of the cardinal rules of growth hacking is that you must not move into the high-tempo growth experimentation push until you know your product is must-have…
|
060 |
 |
The more experiments you run, the more you learn. It’s really that simple.
|
112 |
 |
…while finding the right words to appeal to people is vital, offering true value is a necessary ingredient for achieving viral growth.
|
162 |
 |
Improving activation is at its core about increasing the rate at which you get new users to your aha moment.
|
171 |
 |
There is no one formula for improving activation; your efforts must be tailored specifically to your product…
|
171 |
 |
…you cannot know ahead of time which experiments are going to be most effective. The best you can do is stay nimble and data-driven…
|
180 |
 |
…putting information into a service instantly creates a sense of ownership for users and an inclination to commitment to add and maintain that value.
|
188 |
