 |
When you walk in the direction of your dreams, take action, get busy, and gain momentum, the universe greets you halfway.
|
151 |
 |
For most organizations, optimizing staffing and organization for innovation requires a real commitment to change.
|
013 |
 |
For marketing to succeed, innovation must succeed first. A company must have something more to offer than its management.
|
015 |
 |
Your average customers have the same problem you have in product development: They have a good deal of difficulty looking past the existing paradigm.
|
029 |
 |
People who have gotten used to doing things a certain way are often uninterested in investing in change, and a change that may seem easy for the innovator may in fact be quite difficult for the user who is a linear thinker.
|
046 |
 |
Pilots are a fabulous way to test a thesis. However, they can often cost a substantial portion of the whole development budget, so they do not make sense.
|
050 |
 |
Relaunch is the ugliest word in the product developer’s vocabulary. Relaunches eat up resources needed for the next year’s products.
|
051 |
 |
…pretty does not last. When product development is down to aesthetics, it is on its last legs.
|
058 |
 |
…the focus group is really an unfocused instrument. We ask for so much information from it in such a short space of time that there is a great risk… that the forest will get lost in the trees.
|
065 |
 |
When micromanagers start talking about thinking outside the box, someone needs to stand up and say ‘We have met the enemy and he is us.’
|
093 |
