 |
People who have gotten used to doing things a certain way are often uninterested in investing in change, and a change that may seem easy for the innovator may in fact be quite difficult for the user who is a linear thinker.
|
046 |
 |
Pilots are a fabulous way to test a thesis. However, they can often cost a substantial portion of the whole development budget, so they do not make sense.
|
050 |
 |
Relaunch is the ugliest word in the product developer’s vocabulary. Relaunches eat up resources needed for the next year’s products.
|
051 |
 |
…pretty does not last. When product development is down to aesthetics, it is on its last legs.
|
058 |
 |
…the focus group is really an unfocused instrument. We ask for so much information from it in such a short space of time that there is a great risk… that the forest will get lost in the trees.
|
065 |
 |
When micromanagers start talking about thinking outside the box, someone needs to stand up and say ‘We have met the enemy and he is us.’
|
093 |
 |
If you can demonstrate that customers are dying to buy this product, then you ought to be able to sell it to management.
|
095 |
 |
If customers are dying to buy [your product] and management cannot see its way to funding it, then there is no hope.
|
095 |
 |
When we link tasks properly, we create workflow solutions that both improve our customers’ productivity and also make our relationships with those customers stickier.
|
109 |
 |
Continuity, loose linking, and leverage are important factors that affect sales and marketing as well as product development…
|
110 |
