 |
Making the business of tomorrow starts out with the conviction that the business of tomorrow will be and must be different.
|
032 |
 |
Making the business of tomorrow cannot be a flash of genius. It requires systematic analysis and hard, rigorous work today – and that means by people in today’s business and operating within it.
|
032 |
 |
Success cannot, one might say, be continued forever. Businesses are, after all, human creations, which have no true permanence.
|
032 |
 |
…what underlies the current malaise of so many large and successful organizations worldwide is that their theory of business no longer works.
|
086 |
 |
Eventually every theory of the business becomes obsolete and then invalid.
|
091 |
 |
To diagnose problems early, managers must pay attention to the warning signs. A theory of the business becomes obsolete when an organization attains is original objectives.
|
093 |
 |
There are two more clear signals that an organization’s theory of the business is no longer valid. One is unexpected success… The other is unexpected failure… whether one’s own or a competitor’s.
|
093 |
 |
It is irrelevant for an understanding of business behavior, and profitability whether there is a profit motive or not.
|
097 |
 |
There is only one valid definition of business purpose: to create a customer.
|
098 |
 |
Because its purpose is to create a customer, the business enterprise has two – and only these two – basic functions: marketing and innovation.
|
098 |
