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…even playing a very short game together, we are reminded of how much we share with even the strangest of strangers.

…our ability to make ourselves better as individuals – to dive into more satisfying work, to foster real hopes of success, to strengthen our social connections, to become a part of something bigger – also helps us work together, longer, on more complex and pressing problems.

…what happens if the play becomes explicit? Enter the world of gaming, the point where content moves far beyond engaging and mildly immersive to being absorbing and completely immersive.

…the game is the same – getting on in life, pursuing happiness, realizing our dreams, and helping others to do the same – but the way it’s played is new.

…good games bring joy to people’s lives.

(Play + Challenges) + (Rewards + Goals) = Game

Find the game that’s already in your design. We create games all the time in our personal lives. Why not in our designs?

Attaching a number to anything turns it into a game.

Anytime you attach a measure to something, you’ve laid the groundwork for people to create all kinds of games, good and bad.

Everything is negotiable: rates, payment schedules, and monthly fees. Even in good times, don’t be afraid to negotiate – it’s part of the game.