 |
The companies that are lasting are those that are authentic.
|
248 |
 |
If people believe they share values with a company, they will stay loyal to a brand.
|
248 |
 |
The head of a company can’t, and shouldn’t, always be the cheerleader.
|
323 |
 |
A company whose management is not planning for the distant future can never grow beyond the latest faddish concept.
|
328 |
 |
One person can only do so much. But if he gathers a company of people around him who are committed to the same goals, if he galvanizes them and inspires them and taps into their inner drive, they can perform miracles together.
|
337 |
 |
For entrepreneurs, finished is an F-word. They know that great companies are always evolving.
|
022 |
 |
In reality, most companies don’t execute a single brilliant master plan. They go through stops and starts, a couple near-death experiences, and a great deal of adaptation.
|
056 |
 |
A company should never outsource its eyes. There is simply no substitute for seeing for yourself.
|
088 |
 |
As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small markets.
|
101 |
 |
…few companies have keen insight into who noncustomers are and how to unlock them.
|
103 |
