 |
Successful businesspeople must be able to combine the science of accounting and finance with the art of Story.
|
108 |
 |
…surprising results and counterintuitive effects make good stories and these are exactly the stories that get more attention than they deserve and are prone to exaggerations.
|
036 |
 |
Use the start of a conversation to get you and your customer in sync, not worrying about whether you are communicating a perfect story, beginning to end.
|
087 |
 |
Focusing on the abstraction of scarcity, downward spiral talk creates an unassailable story about the limits to what is possible, and tells us compellingly how things are going from bad to worse.
|
108 |
 |
It is an ongoing choice for all of us… we can choose to tell the story of the WE or the story of the Other.
|
185 |
 |
Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.
|
016 |
 |
The more your experiences – good or bad – get shaped into lessons and stories that help you and others, the faster your growth trajectory.
|
137 |
 |
Experiences… give us something to talk about and stories to tell, which can help us connect with others and deepen our own identities, both of which boost satisfaction.
|
137 |
 |
Having an enemy gives you a great story to tell customers… People get stoked by conflict. They take sides. Passions are ignited. And that’s a good way to get people to take notice.
|
142 |
 |
…stories are, by far, the most powerful force in the economy.
|
193 |
