 |
…to motivate you have to arouse people emotionally through stories, play, humor, and other means…
|
206 |
 |
Meaningful stories inspire faith in you and your product.
|
047 |
 |
Good speakers are good storytellers; great speakers tell stories that support their message.
|
209 |
 |
Resilience, the ability to recover quickly from an emotional setback, depends less on what occurs in any given circumstance than on the story we tell ourselves about what’s happened to us.
|
015 |
 |
…human beings are meaning-making animals. We seek to understand. The problem is that we often tell our stories so fast that we mistake them for the facts and then treat our stories as if they’re irrefutably true.
|
148 |
 |
All of us, as we tell our stories, add details and omit inconvenient facts; we give the tale a small, self-enhancing spin.
|
096 |
 |
…when we learn that a memory is wrong, we feel stunned, disoriented, as if the ground under us has shifted. It has made us rethink our own role in the story.
|
104 |
 |
Memories create our stories, but our stories also create our memories. Once we have a narrative, we shape our memories to fit into it.
|
106 |
 |
Every marriage is a story, and like all stories, it is subject to its participants’ distorted perceptions and memories that preserve the narrative as each side sees it.
|
229 |
 |
In good companies, the story and the strategy are the same thing. As a result, the proper output of all the strategic work is the story.
|
236 |
