 |
The story of the great achiever who leaves a wake of anger and betrayal is a common one.
|
205 |
 |
One way that groups cohere is through storytelling. But the stories your group tells should not only be tales of triumph. Stories of failure and vulnerability also foster a sense of belongingness.
|
208 |
 |
We’re a bit too quick to come up with explanations for things we don’t really have an explanation for.
|
69 |
 |
The art of arousal today has to aim higher. If we are going to entertain, we must do better. We have to tell stories.
|
082 |
 |
Just as ideas have become more important in the digital age, so, too, the power of storytelling has been re-discovered.
|
115 |
 |
Dopamine… makes us feel good. It is both a reward but it also anticipates reward, which is why we enjoy stories so much.
|
115 |
 |
At its best, the art of storytelling is a foundation of advertising in the digital age.
|
116 |
 |
…archetypes are a convenient starting point from which to build a more meaningful discussion about a brand’s story, behavior and role in the world.
|
117 |
 |
There may be rules in storytelling, but the more they are visible the less the story will engage.
|
117 |
 |
People love to connect on a human level and we all love stories. Human beings are wired to absorb and soak in stories.
|
090 |
