 |
The needs for both money and nonfinancial rewards are important. Neither can replace the other.
|
335 |
 |
Whenever you predict that an opportunity will be rewarding, your levels of dopamine spike in anticipation. And whenever your dopamine rises, so does your motivation to act.
|
106 |
 |
It is the anticipation of a reward – not the fulfillment of it – that gets us to take action.
|
106 |
 |
We need to make our habits attractive because it is the expectation of a rewarding experience that motivates us to act in the first place.
|
108 |
 |
Doing the thing you need to do means you get to do the thing you want to do.
|
111 |
 |
…the way your brain evaluates rewards in inconsistent across time… Usually this serves us well… But occasionally, our bias toward instant gratification causes problems.
|
188 |
 |
…the Cardinal Rule of Behavior Change: What is immediately rewarded is repeated. What is immediately punished is avoided.
|
189 |
 |
If you’re willing to wait for the rewards, you’ll face less competition and often get a bigger payoff… the last mile is always the least crowded.
|
190 |
 |
At some point, success in nearly every field requires you to ignore an immediate reward in favor of a delayed reward.
|
190 |
 |
…immediate rewards are essential. They keep you excited while the delayed rewards accumulate in the background.
|
191 |
