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In the Lean Startup model, every product, every feature, every marketing campaign… is understood to be an experiment designed to achieve validated learning.
|
55 |
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The goal of every startup experiment is to discover how to build a sustainable business around that vision.
|
57 |
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…by focusing our energies on validated learning, we can avoid much of the waste that plagues startups today.
|
76 |
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…if we’re building something that nobody wants, it doesn’t much matter if we’re doing it on time and on budget.
|
77 |
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For startups, the role of strategy is to help figure out the right questions to ask.
|
81 |
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What differentiates the success stories from the failures is… the ability to… discover which parts of their plans were working and which were misguided… and adapt their strategies accordingly.
|
84 |
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…the Japanese term genchi gembutsu… is usually translated as a directive to ‘go and see for yourself.’
|
86 |
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Part of the special challenge of being a startup is the near impossibility of having your idea, company, or product be noticed by anyone, let alone a competitor.
|
111 |
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Sooner or later, a successful startup with face competition from fast followers.
|
111 |
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…startups have the advantage of being obscure, having a pathetically small number of customers, and not having much exposure… use these advantages to experiment…
|
112 |
