 |
…it’s important to acknowledge that getting product teams and companies to apply the new techniques and work differently is often easier said than done.
|
286 |
 |
…product discovery is the most important competency of a new startup…
|
290 |
 |
…it is all too easy to institute processes that govern how you produce products that can bring innovation to a grinding halt.
|
295 |
 |
…commit to previewing your solutions during discovery with the key stakeholders before you put this work on the product backlog.
|
300 |
 |
…the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.
|
20 |
 |
A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.
|
27 |
 |
…a startup is not just about a product, a technological breakthrough, or even a brilliant idea. A startup is greater than the sum of its parts; it is an acutely human enterprise.
|
28 |
 |
…the broadest definition of product… encompasses any source of value for the people who become customers.
|
28 |
 |
In the Lean Startup model, every product, every feature, every marketing campaign… is understood to be an experiment designed to achieve validated learning.
|
55 |
 |
The point is not to find the average customers but to find early adopters: the customers who feel the need for the product most acutely.
|
62 |
