 |
A good website doesn’t draw attention to itself but rather serves as a hub, delivering the user to all of the components of your brand’s digital ecosystem.
|
143 |
 |
The sum of a brand’s digital parts, including its website, should be greater than the whole.
|
143 |
 |
…UX is a critical part of the fabric of advertising in the digital age. User experience is often the differentiator for a brand.
|
154 |
 |
Today brands are built on what people are saying about them on social media – not on what companies are saying about themselves.
|
041 |
 |
No matter who buys your product, targeting young people forces you to build a human brand.
|
194 |
 |
Understand and build your brand. Figure out your pitch then sell yourself by asking questions and not answering them.
|
195 |
 |
You are, literally, your own brand, whether you have a business yet or not. If you are serious about what you’re doing, taking responsibility for yourself starts now.
|
169 |
 |
With the rise of an alternative source of information, brands become relatively less important.
|
061 |
 |
In reality, quality differences are often much smaller than perceived brand differences would imply.
|
062 |
 |
…if consumers rely less on the name and more on its absolute quality, the advantage of a brand or line extension strategy is becoming less significant…
|
064 |
